Note: Upgrade your browser if you can't see the images.
The Special Soldier King of The Female President - Chapter 136
You are reading The Special Soldier King of The Female President Chapter 136 at mangacake.
Please use the Bookmark button to get notifications about the latest chapters of The Special Soldier King of The Female President next time when you come visit our manga website
- Home
- All Mangas
- The Special Soldier King of The Female President
- Chapter 136 - Chapter 136: Super Marketing Techniques (1)
Gong Qinghai, manager of the marketing department, also handed the sales plan to Liang Hao, which is a health medicine for men. According to Gong Qinghai’s meaning, the main market captured in the first step was various sexual health care stores in Huahai City. Just like the more famous aphrodisiac drugs Wan ~ Ai ~ Ke and fly powder, the door of each sexual health care store is hung with publicity signs and eye-catching characters.
The advantage of this is that everyone who walks through the street can see it without spending any advertising money.
This is the case with advertising products. Whether you buy or not is on the one hand, it is a kind of harvest to let consumers remember advertising words.
“Tooth good appetite is good, the body Beier good, eat ah delicious. If you look at it well, the blue sky will be cured.”
“I don’t accept gifts for the holidays this year. I also accept platinum.”
“See you tomorrow, Dabao. See you every day.”
“…”
The familiar advertisement words are forcibly implanted into people’s minds when they eat, go shopping, chat and so on. Once, twice, when you listen to dozens or even hundreds of times, you will become more familiar with this advertisement.
When that time comes, as long as people consume, they will think of these advertising products first. What is needed is such an effect. Gong Qinghai also wants to invest money in TV, Internet and news media magazines like other advertisements, but those are not small sums. Marketing strategies can be put forward. Whether to adopt them or not is a matter for the factory director and deputy factory director.
Yang Hongwei was in a good mood. With a stroke of his pen, he shouted, “I signed it, Manager Gong. Later you will go to the financial office to withdraw the funds and put them into the advertising expenses.”
Gong Qinghai was very excited, very excited, nodded repeatedly: “Yes, I will definitely live up to the factory director’s expectations of me. I also have a suggestion, that is, the roofs of buses and taxis all over the country should use our Huaxia Shenqi advertisement, so that we can spread all over every corner.”
Liang Hao smiled: “With so many buses, it will cost a lot of money. I don’t recommend this, but it can also adopt more environmentally friendly and attractive methods. Thirty male and female employees were selected from the factory. Each of them was riding a bicycle with colorful flags hanging on it, and the short sleeves they were wearing were also slogans of Huaxia Shenqi. The daily task is to cycle around Huahai City, with wages, bonuses and Chinese food subsidies. I think many people will be willing to sign up. ”
“As for the taxi, it is even simpler. It costs a lot of money to do LED mobile advertising on the roof. We can also compromise and order a batch of seat coats immediately. As long as you put on the top of the seat, each seat cover is marked with the advertisement and LOGO of Huaxia Shenqi, and there are two special hotlines. Every day, the top 20 enthusiastic citizens who call in can get a box of Huaxia Shenqi free of charge. ”
Factory Yang Hongwei, Deputy Factory Director Cai Zhiyang, Marketing Manager Gong Qinghai, Planning Manager Jia Fuxiang, Sales Manager Yuan Lijuan, and Purchasing Manager Liu Changyou and others all listened with great spirits. They all understood the means of marketing, but it was the first time that Liang Hao had analyzed the reasons so thoroughly.
Gong Qinghai held the pen and kept recording it. Finally, he stopped the pen and asked, “Taxis are all affiliated to provincial rental companies. What if the leaders of rental companies don’t let drivers advertise seat coats?”
Liang Hao smiled and said, “This is very simple. If you go directly to the rental company to find a leader, even if you spend money on advertising, it belongs to the company. What would you say if you met the leader of the rental company privately and gave him a sum of money? This is into his personal pocket. Then there is the seat coat, which can keep the driver’s car clean. If it is dirty, you can come to our factory at any time to replace the new or washed chair cover. In this way, even the leader of the rental company knows it is useless. This is what all the people want. He has received benefits and can only turn a blind eye. ”
Gong Qinghai’s eyes were full of admiration and he said excitedly: “I want to start with all the sexual health care stores in the city. If the sales volume is good, we will distribute the goods to taxis…”
Liang Hao smoked a cigarette with two fingers between him and paused gently on the table. He asked, “Was this the same marketing method in the past?”
“Yes.”
“Is that because every time you look for the owner of a sex and health care store, they will lower the price or ask for relevant preferential activities, that is to say, they can enjoy the first distribution of goods and collect the money after selling it?”
“Yes, yes, it is.”
Liang Haotan said: “This is on the one hand, but there is one disadvantage, that is, the initiative is in the hands of the owners of those sexual health care stores. Our manufacturers have to listen to what they say. What would you say if they were in arrears with the payment? It’s nothing if one family doesn’t return it on time, but what about ten or a hundred? That will create a huge shortage of capital chain, the factory lacks the flow of capital, want to develop new products or increase the production and supply of products, it is likely to have problems. ”
Gong Qinghai clenched his fist tightly and said angrily, “Yes, almost every owner of those sex and health care stores has defaulted on our factory’s funds. In order to this matter, we also specially set up a special debt collection team in the factory to collect debts from each sexual health care store…”
“Ha ha ~ ~ ~ This is definitely wrong, no less than drinking poison to quench thirst.”
Liang Hao shook his head and shouted, “Whether the so-called debt collection team can catch up with the arrears is on the one hand. The factory has to pay them wages, subsidies, etc. This is another big expense. What we have to do is to let the owners of these sexual health care stores come to ask us and take the initiative to make up for all the arrears.”
“Ah? How is that possible?” Not only Gong Qinghai, but also Yang Hongwei, Cai Zhiyang, Jia Fuxiang and others exclaimed. They had to say that what Liang Hao said hit their key. The factory invests a lot of manpower to collect debts every year, which can be said to be miserable.
Liang Hao smiled and said, “Yes, I can.”
Yang Hongwei and others asked in unison, “How?”
Debt collection is a headache for every company and factory, and capital flow is very important.
If you don’t sell the goods to the shops, it will be difficult for the products to open up the market. However, if you distribute the goods, you may face the crisis of debt, which is a very contradictory problem.
Liang Hao took a sip of tea, his eyes swept across their faces and said with a light smile: “In fact? There is nothing wrong with our marketing methods. It’s just a mistake. As I said just now, we are rushing to sell the goods to the shops and let them help us sell the goods. We are in a passive position and the initiative is firmly in the hands of the sellers. Therefore, we should change our strategy and not supply them first, so as to arouse their appetite and let them come to us to purchase goods on their own initiative. ”
Gong Qinghai murmured, “How is this… this possible? What about our products?”
“Change the sales model.”
Liang Hao drew his finger on the table twice and chuckled, “In fact, why do sexual health products such as God oil and fly powder have to be sold in sexual health products shops? You should know that many people want to buy products in sexual health care shops, but they are embarrassed to go in. After all, that place is more sensitive. What if you meet an acquaintance? So, set of marketing methods, we can learn. ”
Jia Fuxiang suddenly said, “Oh, I understand. Deputy Director Liang means to let Huaxia Shenqi enter the supermarket, just like a set, at the exit of the cash register, or the elevator entrance of the supermarket going up and down the stairs, etc. In this way, customers can casually put the box into the shopping cart without worrying about being seen, thus avoiding embarrassment. Moreover, there is another big advantage in doing so, that is, Huaxia Shenqi is selling like hot cakes in supermarkets, which is bound to attract the attention of those large and small sex health care stores in Huahai City. They are anxious. How can this opportunity to make money run away helplessly? Therefore, they will take the initiative to talk about business with our recreation and health care products processing factory and purchase Huaxia Shenqi. ”
Yuan Lijuan, manager of the finance department, laughed: “As long as they enter the factory, it will be easy to handle. It is very simple to want the goods. You must settle the previous arrears, and this time it is cash to pick up the goods. In case the goods cannot be sold, we can return the goods at the original price without damaging the packaging.”
Yang Hongwei laughed: “In this way, we are not asking them, but they are asking us.”
“Ha ha ~ ~ ~” everyone said a word, I said a word, the more excited, morale unprecedented high, swept away the decadence just now.
Gong Qinghai laughed: “Deputy Director Liang is still strong. I will send someone to contact the large supermarkets in the city and form business alliance partners with them.”
Liang Hao waved his hand and smiled: “Don’t bother so much. I know the people in my good neighbor’s supermarket very well. Just leave this matter to me.”
Good Neighbor Supermarket, which is the largest supermarket chain in Huahai City, has more than a dozen chain stores, almost all over the main streets and downtown areas of Huahai City, and its business is quite large. It can be said that at least 50% of the citizens of Huahai City shop in good neighbor supermarkets. As long as you win the good neighbor supermarket, it is tantamount to opening up the market first.
Yang Hongwei patted Liang Hao on the shoulder and laughed: “With Deputy Director Liang here, please wait for a large bonus at the end of the year.”
Liang Hao laughed: “The key to this marketing strategy is to raise the hook and let the owners of those sex and health care stores take the bait voluntarily. If they pay first and then receive the goods, we will not urge them to sell. They will try every means to sell themselves. In order to speed up the pace of their bait, we can also use some small means…”
These people craned their necks and looked at Liang Hao. Their eyes were full of worship, excitement and excitement. Only Cai Zhiyang, his eyes mingled with jealousy and hatred.
When their appetite was satisfied, Liang Hao said, “In a couple of days, we will pack up the company’s trucks for more than ten days. What is posted outside is a giant poster of Huaxia Shenqi, and then we will use horns to publicize it along the street. When we arrive at a place with a large flow of people, we can park our cars on the roadside and promote sales on the spot. However, this promotion method will not sell too much. Our real supply of goods is in the Good Neighbor Supermarket. Let them all know that the Good Neighbor Supermarket is the only designated seller of Huaxia Shenqi. ”
Jia Fuxiang laughed: “In this way, the owners of those sex and health care stores can’t even think about it.”
Yuan Lijuan frowned and said, “This method is good or good, but there is still a disadvantage. It’s nothing to drive on the street. If you park your car in a crowded place, it will definitely cause traffic congestion, and the traffic police will probably deduct the driver’s license of our truck.”
Liang Hao smiled: “This is a small matter. The traffic police will give me the problem. I promise they will not track down any vehicle on the day of sales.”